We have briefly reviewed the problems involved in the new online marketing strategy using SEO in the previous blog post: What are the current SEO problems? Let's see whether BingoBo has a more efficient way to solve these problems.
Here is the YouTube video: A low-cost SEO solution for businesses
There are two distinguishable aspects of BingoBo to help you stand out from the crowd.
1. It helps businesses to promote their products and services along with the consumer reports, information and knowledge together in a same category and sub-category. BingoBo is a promotion site instead of an eCommerce site. It is a category-based search engine instead of a keyword-only search engine. It serves as additional marketing channel for businesses to advertise their products and services to their target audience in the specific category and sub-category with a very low cost. There is a variety of choices to fit into the marketing budget of various businesses, from $10 per month to $10,000 per month, or more in the future. It significantly saves businesses time and requires less effort. Instead tuning keyword combinations, they can select the right category and sub-category where users are looking for the products and services. In this way, it allows businesses to focus on the real marketing activities to promote their products and services rather than playing SEO tricks. From a user point of view, you will find more useful information with high relevancy powered by human intelligence. You will not see all the products and services selling on the eCommerce websites, except the recommended ones shared by the registered users and the promotions entered by BingoBo's Authorized Publishers and by Super Agents which help businesses to integrate the data automatically with BingoBo. It ensures the quality of the links and minimizes the spam rate. 2. It provides reliable performance indicators to reflect the quality of the information There are various ways to measure the quality of the search results, and there are various ways to promote your business and products/services. The followings are the most popular performance indicators:
- Number of back links: key for the Page Rank algorithm
- Number of hits: key for Pay-Per-Click
- Number of comments: key for customer reviews
- Number of Likes: key for Facebook pages
- Number of Subscriptions: key for BingoBo users' favorites
- Number of Shares: key for LinkedIn and other social websites
Let's do some comparison and analysis on the above KPIs (Key Performance Indicators) and see how reliable they are. As we know, machine algorithms are based on rules that are subject to be worked around. Page Ranking is an example, although it helps some websites to be listed with organic backlinks, it's sort of subjective because it is in favor of the customers who have more connections. Therefore, a lot of people like to have a voting system as opposed to machine algorithms. Comparing with customer comments, voting is fairly objective due to its nature of simplicity and anonymity. Most of the comments come from people who either extremely like or dislike something while the majority keep silent. Voting is different. It's easy to click to upvote or downvote an online record to express the simple preferences of users. To be noted, online voting systems are usually controlled by one vote per computer per browser. If you click the "Like" twice, it's back to zero instead of increasing as many times as you like. However, among the various ways of voting, "number of hits" is the least reliable because users hit the link for visiting the website without knowing whether it's useful or not. "Number of Likes" is better, but it is still subjective to how many users participate in the voting. Only "number of subscriptions" can reflect how many users are truly interested in the product or service. Even if they don't buy it for now, they may consider to purchase or repeatedly purchase in the future. The same applies for a piece of information, the number of subscriptions shows how many users think it valuable. Moreover, the number of hits and subscriptions are considered more objective because users never think about the voting. BingoBo incorporates these mechanisms seamlessly into the system with the number of hits and the number of subscriptions. This is the unique feature BingoBo provides via a pair of public/private views. Same as voting, the number of subscriptions will not increase according to how many times the user clicks the "Subscription" button. It flips every time you subscribe or un-subscribe per user per browser. Further more, BingoBo has the system built to prevent fake users like bots from accessing each page. Now you can see how BingoBo deals with the reliability of the performance indicator to help business promote their products and services in a more efficient way. The ranking of each product or service and wiki or blog page is completely dynamic based on the users' preference instead of certain machine algorithms. Businesses pay the advertisement cost based on a combination of the number of hits, the number of subscriptions and some other factors that give an overall measurement of the search results.